This is the first in a series of posts I have planned to address technology issues relating to stamp collecting. I have noticed an occasional interest among our customers in the technical aspect of our business: building and managing the website, handling scans of stamps, keeping track of our inventory, choosing equipment… There is a lot to it! Especially given the rapid advances in the available technology for a business such as ours, I am always looking for ways to improve things.
This new blog is an example. Blogs are an increasingly popular tool for businesses to reach out to their customers and colleagues. Until recently blogs were primarily used by individuals as a way of keeping in touch with large groups of people and linking up with other blogs of interest. There are blog-like sites such as LiveJournal and MySpace that are now filled with millions of users keeping track of eachother’s lives in a semi-public forum.
For a business the blog can serve a different but related function: providing more information on the ever-changing inventory or services offered, alerting customers to important developments in the market, giving customers (and colleagues) an opportunity to interact and keep in touch on their own time (by adding comments or emailing responses), and adding a personal (if virtual) touch to the business and its website.
We would like our blog to acheive all of these things and more. Because Aron and I rarely have the opportunity to meet our customers in person we feel that this feature will allow our customers to get to know a little bit more about our business and ourselves. We are also eager to use the blog to provide information from the copious store of knowledge about stamps of the British colonies that we have accumulated in our 40+ combined years of experience. We will be adding posts about interesting items that pass by our desks, giving advice about planning and adding to your collections, asking for assistance in locating specific items we need, and much more. Posts will be added as time allows, so please check in regularly!
Regards to all,
Kathryn Wright
Managing Director
